Object Concept of a retail store
Client Wolford
Surface  sqm
Year 2021
Location Wuhan – China

A major Chinese private equity fund, Fosun, asked us to rethink the concept design for the well known fashion brand Wolford based on two requirements: sustainable and recyclable.
The concept focuses on different elements: circle path to cross the entire shop, central elements to catch the attention of the customer and highlight specific items of the collection, transparency to be seen from the outside, natural and recycled materials, rounded and sinuous shapes reminiscent of the woman body, a touch of modern technology with led screens and green concept in terms of color and philosophy.